Best Practices for SEO Competition Research

08/14/2021

Doing SEO competition analysis means studying your competitors' SEO strategies to ameliorate your own. So how do you do this? Generally speaking, all it takes to analyze your competitors is to figure out what exactly it is that they are looking for in ranking keywords. They could be doing anything from focusing on their homepage to the number of backlinks they have.

Of course, the most common question to ask is about keyword competition. Basically, what this means is determining the rate at which your competitor's keyword campaigns are achieving ranking. This can be done using a couple of methods. One method is by using Google's Keyword Tool; simply enter a list of potential keyword phrases, click search, then check the "Get statistics" link on the website to see what the competition looks like.

If you have already picked out a keyword phrase that you think may perform well, you will want to investigate the keywords on Google's Keyword Tool. Check the "advanced tools" section to see how well your chosen phrase is doing, as well as any changes that may have occurred in the past month. Also note any new backlink sources that appear on the Google site as well. You want to have as many backlinks pointing to your website as possible, so taking note of any changes in the competition can definitely help you in your SEO.

Once you've done a little SEO competition analysis, it's time to put it to use. Write articles linking back to your site using these same competitive analysis keywords that were used in the initial competitive analysis. Be sure to also include a resource box at the end of the article with a link to your website. It's important that you include at least one link, but two or three are preferred. This will ensure that the search engines have plenty of information for their algorithms to look at, helping them determine the best page rank possible.

When it comes to building backlinks to your site, you might notice that there are keyword gaps between your chosen keyword phrases and others on the Internet. If there are keyword gaps in your content, consider writing SEO friendly articles covering those gaps. By filling in the keyword gaps, you are giving the search engines the impression that your page has depth and will give them an idea of where they should rank your site.

Another way to get the most from SEO is to make sure that your meta tags are unique to each page of your site. Meta tags are an important part of your SEO strategy as well, since they can determine which pages to show up in the search results. This, in turn, can have a big impact on the rankings you find. By keeping your meta tag content unique, you are ensuring that each page ranking corresponds to a specific keyword. Your competitors may be doing exactly the same thing, so by staying on top of their game you can easily find new places where your SEO strategy will fit right in.

Another great way to target specific keywords is to target your competitor's keywords. You might notice that a competitor's site contains many SEO keyword gaps, such as all caps keywords, hyphens, brackets, and special characters. While this is fine if you are not trying to do anything deceptive with your SEO strategy, it is certainly not something you want your customers to take advantage of. Instead, focus on targeting words or phrases that are not found on your competitor's site and include those keywords within your own content. This will create a more natural and organic feeling to your visitors, making your visitors feel as though they are reading an unbiased piece.

Once you know what you need to do to stay above the competition, the best practices for SEO competition research, you will need to implement them. One of the easiest things to do to keep your SEO strategy fresh and relevant is to update your content on a regular basis. The best practice is to submit new articles and press releases to Newswire sites and other online publications at least one time each week. The more you write, the better it looks for search engine results. It is also important to add links to all of your other websites and blog posts as well as adding any new press releases, articles, or videos that you create. In addition to being relevant, these actions are also good for your ego and will help you maintain that all important SEO level.

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